Retrofitting the freestanding building required a major overhaul. "We wanted it to be able to run when the students aren't around," he adds. The east side location also created an opportunity to get more business from community residents. So we wanted to put something there," Zahabi says. "Doc's had been the only dining option on that side of route 460, which is a four-lane highway through town. Putting Slim Chickens in the old Doc's location also solved the problem of adding new dining options on the east side of campus, where services were limited.
Adding another one would help us with capturing what was needed to make students happy." "We already had another chicken concept that was super busy. "It seemed like the right fit for campus," Zahabi says.
The dining services team suspected they'd found their new concept when they came across the Slim Chickens brand at a conference. It had started to lose its luster," says Abraham Zahabi, Sodexo General Manager of Retail Operations at Liberty. We weren't getting as much satisfaction from students. "It functioned as a diner for a while but recently had turned into a mini dining hall. District Manager Duane Davis and his team had been on the hunt for a concept to replace Doc's Diner, where sales were sagging. Last fall Liberty's dining services, which is managed by Sodexo, partnered with the Arkansas-based chain Slim Chickens to open a location on the Lynchburg, Virginia campus.
Liberty University has replaced its long-standing diner concept with a popular chicken franchise-and business is booming. Out with the scrambled eggs, in with the chicken tenders.
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