The majority of searches in the United States refer to “downhill skis” more often than “alpine skis”. An example of this would be a business that sells skis. When a product can be referred to by a slightly different term in different regions, you’ll want to use the search terms appropriate to those areas. When you look at the trends for the same terms in the footwear category in Google Shopping, it’s a clearer picture of when people are more intent on purchasing these products. However, there is little interest in winter boots from late winter through most of the summer. This graph illustrates that there is always some overall interest in sandals in New Hampshire, though it peaks in late spring and summer. An example would be a business that sells both winter boots and sandals. Those marketing products that are seasonal in certain regions can benefit from knowing when searches for those products are trending.
If a topic or search term is experiencing a surge in interest, it will be considered a breakout. You can also get results specific to categories and types of search-image, news, shopping, or YouTube.Īdditional data is available such as topics and queries that are related to your search terms and whether they are the most popular (top) or trending upward (rising). This often-overlooked tool illustrates the popularity of search terms compared to the search engine’s total search volume index within a designated geographic region (over a selected period of time). Are you selling products or services that are affected by region or seasonality? Or popularity? Your online marketing campaigns could benefit from the database of search information that Google Trends serves up in addition to the real-time search trends.
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